Educator, Speaker, Consultant & Coach
Amanda Florence Goodenough (she/her/hers) is a dedicated educator operating from a cultural humility framework to center and elevate historically marginalized voices, promote belongingness and mattering, disrupt structural inequities, and advance intersectional social and racial justice. Leaning on 17 years of professional experience in justice, equity, decolonization, and interconnectedness (JEDI) efforts within a higher education setting, Amanda engages in systems-change work and strives to speak truth to power as an act of love and liberation.
Amanda currently serves as a Team Lead for Social Responsibility Speaks™, LLC, a womxn-owned and BIPOC-centered consulting agency, whose mission is to create a culture of belonging and mattering through a focus on equity, inclusion, and justice. The Social Responsibility Speaks’™ team partners with individuals and organizations to commit to becoming better and stronger in the journey to prevent harm, confront bias, and seek justice.
Amanda is also the CEO and founder of Goodenough Consulting, a member of the Greater La Crosse Area Diversity Council's (GLADC) Speakers Bureau, and an independent contractor/facilitator for the La Crosse area YWCA Racial Justice workshops, Waking Up White Collaborative, and Creating a Healthier Multicultural Community initiative.
Previously, Amanda served as the Director of the Research & Resource Center for Campus Climate at the University of Wisconsin-La Crosse. For 15 years, Amanda facilitated workshops, programming, and assessment, provided leadership for the award-winning Awareness through Performance, and guided the institution's Hate Response Team. During her tenure, Amanda co-founded RISE UP (Racial & Intersecting Identity Symposium for Equitable University Progress) and the nationally-growing Hate/Bias Response Symposium.
Amanda has presented and consulted at the national, state, and local levels for institutions of higher education, K-12 school districts, non-profit organizations, and corporate entities on topics of cultural humility, inclusive company/campus climate, bold leadership, hate/bias prevention & response, white supremacy culture, mattering of black lives, racial justice, multiracialism, microaggressions, bystander intervention, student activism, social identity development, power & positionality, and healing centered engagement.
Amanda resides in Wisconsin, where she attended the University of Wisconsin-Platteville for her Bachelor's degree in Communications, before heading to the University of Wisconsin-La Crosse to earn a Master's in College Student Development & Administration. In her personal life, Amanda and her partner enjoy raising their multiracial children and helping them to make meaning of the world.
Presentation titles include:
- Cultural Humility: Moving Beyond Cultural Competence to Advance Equity & Justice
- The Macro Effect of Microaggressions
- The Language of Inclusion
- Sticks & Stones: The Manifestation of Hate & Bias
- The Socialization of “What Are You?”: Complexities Within the Multiracial Experience of Passing, Belonging and Otherness
- In Pursuit of Necessary Trouble: Activism in the Academy
- Combating Hate & Bias in the Workplace
- Building Effective Hate/Bias Response Teams & Processes
- Racial Healing Across Segregated Places and "Midwest Nice" Faces
- When Words Don't Belong to Everyone: The Trauma of Racial Slurs
- Harnessing Bold Leadership for Equitable Workplaces